Avipro East Africa, the Group’s Kenyan subsidiary, is well established in Nakuru. The parent farm has been operational for a while now, a first batch of chicks having arrived from France in April and a second batch in September.

Avipro establishes itself in Kenya to support local farmers, following the inclusive development model previously established in Madagascar. It sets up a grandparent farm in Nakuru, 200km away from Nairobi. Its goal: to facilitate the supply of broiler chicks to breeders in the region.

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Avitech gradually sets up franchised broilers and laying hen farms in the spirit of inclusive development. A first Avishop, modelled after the Mauritian one, provides Malagasy breeders with broiler and laying chickens, as well as feed, farm equipment and veterinary products.

A major milestone is achieved: Avipro establishes itself in Madagascar and begins by setting up a parent hatchery using eggs imported from Mauritius. The company builds a first breeding farm in Ivato, located some thirty kilometres away from Antananarivo and home to a majority of poultry farmers. Avitech SARL is incorporated to further develop the Malagasy subsidiary.

What if we ventured into Africa? That’s exactly what Avipro did after exploring opportunities in the East African region. The company exports the first broiler chicks to Tanzania and Kenya, and to Uganda a year later.

Commercial chickens are also exported to Comoros and Seychelles. They were temporarily suspended for a while due to the absence of direct flights from Mauritius, but resumed shortly after with the arrival of Air Seychelles; meanwhile, Avitech Madagascar is responsible for exporting chicks to Comoros.

On his first visit to Madagascar, Robert Soupe, the Breeding Manager at the time, meets up with a number of breeders. One of them, Rivo Razermera from la Société Compte et Compagnie, places an order for day-old chicks. A first batch is exported to Madagascar.

Avipro embarks on a journey of expansion and development in the region, which holds enormous potential for the export of livestock products. And to take it further, a small hatchery, Sadex (the French acronym for Sélection Avicole d’Exportation), is set up in Bagatelle, intended for the export of commercial chicks.